Same engine. Same uptime. Same scale.

Built on the platform that powers shop.berninausa.com.

When BERNINA needed an eCommerce platform for their flagship North American store, they chose the same engine that powers BCC. Your dealership runs on the same battle-tested infrastructure that BERNINA itself depends on.

99.99%Uptime
PCICompliant
24/7Concierge support
Everything connected. Nothing disconnected.

Most dealers are running 4–8 disconnected systems.

BERNINA Commerce Connection brings everything together into one source of truth. Your store, register, inventory, classroom, service desk, and customer database all share the same customer record — because they live on the same platform.

Online Store
Service & Repair
Point of Sale
Inventory Management
Marketing
Reviews
Classes
Gift Cards
Online Chat

One platform. One customer record. One source of truth.

Not software modules — revenue engines

The 7 revenue engines that grow your dealership.

Every part of BCC is built to help you sell more, save time, or serve customers better. Often all three at once.

commerce-connection.indition.com/bernina-commerce-connection
Commerce ConnectionMachinesFabricClasses2
SPRING ‘26 PROMOSave up to 30% on BERNINA machinesShop the sale →
BERNINA 770 QE$4,499
BERNINA 590$2,999
Quilting hoop set$129
01

Online Store

Sell BERNINA machines, accessories, fabric, and notions online 24/7. The catalog auto-syncs from BERNINA, so your storefront is always current.

  • Auto BERNINA catalog & promo sync
  • SEO-optimized storefront
  • Connected to in-store inventory
02

Point of Sale

Every in-store sale updates inventory instantly. Browser-based register that runs off your live store data — no double-entry, no nightly sync.

  • Stripe Terminal payments
  • Serialized machine tracking
  • Fractional fabric pricing
Repair #2891Ready
03

Service & Repair

Track repairs, warranties, technician time, and customer updates. Unlimited technicians included — not metered per seat.

  • Paperless work orders
  • Smart warranty integration
  • Customer-facing tracking link
MAR22
Quilting basicsEmbroidery 101Free-motion · FULL
04

Classes & Education

Fill classrooms and manage registrations online. Class rosters automatically become leads for your sales team to follow up with.

  • Online registration + payment
  • Capacity & waitlist management
  • Attendance feeds into CRM
05

Email Marketing

Automatically follow up with customers, promote events, and send BERNINA promotions. Hands-free campaigns with smart segmentation built in.

  • BERNINA monthly promo emails included
  • Email + SMS + drag-and-drop builder
  • Form builder, A/B testing, behavior triggers
BERNINA$100Gift Card
BERNINA$50
06

Gift Cards

Drive new revenue and bring customers back. Apple Wallet + Google Wallet passes customers carry on their phone — redeemable online and at the register.

  • Branded card designer
  • Apple & Google Wallet ready
  • Liability ledger for clean accounting
Is the B 770 in stock?
Yes! 2 available — want to reserve one?
07

Online Chat

Convert visitors into customers with chat on your storefront. Dealer-managed, or hand it off to live Indition agents — switch as the season demands.

  • Dealer-managed mode (your team answers)
  • Live agent mode (Indition staff answer)
  • Flexible — turn on, hand off, switch anytime
Why dealers switch

Three outcomes that change the business.

Dealers don't switch because they want more software. They switch because they want more sales, less admin, and happier customers.

More Sales

Capture every revenue opportunity.

Automated promotions, marketing campaigns, gift cards, chat, SEO, abandoned-cart recovery, and 24/7 online ordering — all working together to convert more visitors into customers.

  • Online + in-store revenue in one channel
  • Auto BERNINA promo emails included
  • Chat captures visitors that would have left
  • Gift cards drive new + repeat revenue
✓✓✓
Less Admin

Stop juggling 4–8 systems.

Automatic catalog updates, inventory syncing, integrated POS, and service management mean your team spends less time keeping software in sync and more time selling.

  • Auto BERNINA catalog & promo sync
  • One inventory number across all channels
  • Integrated POS — no nightly reconciliation
  • Service tickets linked to customer records
★★★★★
Better Customer Experience

One customer record. Every touchpoint.

Classes, repairs, loyalty, online support, and seamless shopping — all on the same customer record. When a customer walks in, you already know what they bought, when, and what's coming up.

  • Unified customer record across modules
  • Repair status updates via email & SMS
  • Loyalty & gift cards on phone wallets
  • Branded online experience throughout
Platform overview

Everything your BERNINA store needs.
Nothing you don't.

A BERNINA-branded store your customers will love

Your online store looks and feels like an extension of BERNINA — professional, trustworthy, and on-brand. Customers can browse machines, accessories, and bernette products, check out seamlessly, and even order for in-store pickup.

  • Auto-synced BERNINA catalog and promotions
  • Google Shopping and social media integration
  • Mobile-optimized on every device
  • Local SEO tools to help customers find you
  • Multi-vendor capability — sell non-BERNINA products too
  • Optional BERNINA direct fulfillment
◆ Your StoreMachines · Accessories · Classes
Catalog auto-synced

One view of everything — online and in-store

No more reconciling two systems. BCC keeps your in-store and online inventory in perfect sync, tracks serialized machines by serial number, and gives you real-time reports on what's selling — and what isn't.

  • Unified online and in-store inventory
  • Serialized product tracking for machines
  • Real-time sales reports and customer history
  • Automatic BERNINA fulfillment option
  • Works on iPad, tablet, or desktop
  • Direct integration with BERNINA's Navision ERP
Point of sale
BERNINA 580S/N: 12847593$4,999
BSR Foot (Stitch Reg.)ACC-0084$179
BCS Embroidery ModuleEMB-0021$899
Subtotal$6,077.00
Tax (8.5%)$516.55
Total$6,593.55
Online inventory updated automatically on sale

Your store is more than a shop — manage it all in one place

BERNINA dealers know that classes and service are the heart of customer loyalty. BCC brings scheduling, service management, and customer retention tools into the same platform you use to sell machines.

  • Online class registration and scheduling
  • Service and repair request tracking
  • Customer loyalty and reward programs
  • Automated email and SMS marketing
  • Google review generation tools
  • Customer purchase history and CRM
Upcoming classes
MAY14
BERNINA 790 PRO Intro Workshop
2:00 PM · 8 spots left
12 enrolled
MAY19
Free-Motion Quilting Basics
10:00 AM · 3 spots left
9 enrolled
MAY22
Embroidery Hoop Setup & Design
1:00 PM · Full
12/12
Service queue · 4 machines
B 580 — ready for pickup
B 790 — in repair (est. Fri)
The only platform built specifically for BERNINA dealers

BCC vs. generic eCommerce platforms.

Shopify and LikeSew are good general-purpose tools. Neither was built around the BERNINA dealer business model.

Capability
BCCCommerce Connection
ShopifyGeneral eCom
LikeSewQuilting niche
BERNINA Catalog Sync
✓
×
×
BERNINA Promotions Sync
✓
×
×
POS Included
✓
Extra apps
Partial
Inventory Included
✓
Extra apps
Partial
Service & Repair
✓
×
Limited
Classes & Events
✓
App required
✓
Email Marketing
✓
Extra apps
Limited
Online Chat
✓
Extra apps
×
Gift Cards
✓
Extra apps
Limited
Unlimited Technicians
✓
×
×

Eight modules · for one platform · Everything else needs a stack of apps stitched together.

A day in the life of a connected dealer

One platform. One customer record. One system.

Here's how a typical Tuesday actually flows when every module talks to every other module.

  1. 8:00 AM
    Customer books a machine service online.Booking form on dealer storefront · Service & Repair module
  2. 9:15 AM
    Repair ticket automatically created.Customer record linked · Technician assigned
  3. 10:30 AM
    Customer buys fabric in-store.POS sale · Inventory updates instantly
  4. 12:00 PM
    Abandoned cart email recovers an online sale.Email Marketing triggered · $189 recovered
  5. 2:00 PM
    Class registration fills a seat.Online registration · Roster → Lead pipeline
  6. 4:00 PM
    Gift card purchased online.Apple Wallet pass sent · Liability ledger updated
  7. 5:00 PM
    BERNINA promotion updates automatically.National promo synced · Storefront prices refresh
The platform answer to every dealer headache

If you've said any of these, this is for you.

“My register and website never match.”
POS + INVENTORY

One source of truth — every sale updates stock everywhere, instantly.

“Repairs run on paper and sticky notes.”
WARRANTY & SERVICE

Paperless work orders, warranty claims, and customer status updates.

“I want more revenue with little effort.”
GIFT CARDS

New gift-card revenue, on phones via Apple & Google Wallet.

“I have no time to market.”
MARKETING + AI BLOG

Automated campaigns and AI-written, SEO-ready posts that bring customers back.

“I can't keep up with website chats.”
ONLINE CHAT

Dealer-managed, or hand it to live Indition agents.

“Switching platforms sounds painful.”
THE PLATFORM

Auto BERNINA sync, ERP integration, no SEO loss, concierge support.

See the numbers

How much time is your current system costing you?

Adjust the sliders to see how much time BCC could give back — and what that's worth to your store.

5 hrs
3 hrs
4 hrs
$50/hr
12
hours saved per week
Per year624 hours
Value of time recovered$31,200/yr
See if BCC is right for your store

Estimates based on average time savings reported by BERNINA dealers on BCC. Actual results will vary.

Common questions

Questions we hear from dealers like you

It comes with you. Our concierge migration team moves your full customer list, purchase history, and product data into BCC before you go live. You review everything before a single thing changes on your live store.

That's the most common question we get — and the most common answer from dealers who've switched is: "I wish I'd done it sooner." The hassle of switching is a one-time thing. The benefits — automatic syncing, fewer tools, better support — are ongoing every single day.

Not at all. BCC is an open platform. You can sell BERNINA machines, bernette machines, accessories, threads, notions, fabric, and products from any vendor you choose. We make BERNINA easy to manage — everything else is yours to add.

We built BCC with that in mind. The concierge option means our team handles setup, updates, and changes on your behalf — you don't need to touch the technical side if you don't want to. We also offer live training and step-by-step guides written in plain English.

Yes — this is one of BCC's most popular features. If a customer orders online, BERNINA can ship directly to them from their own fulfillment center. You make the sale without carrying the inventory or packing the box. No other platform offers this.

Shopify is a great general platform. But it will never connect directly to BERNINA's catalog, sync your promotions automatically, or offer BERNINA-trained dealer support. BCC includes natively what Shopify requires multiple expensive apps to replicate.

You get a support team that understands BERNINA dealer operations — not a generic help desk. Phone, email, and chat support. On the concierge plan, you have a dedicated account manager who knows your store personally.

We'd rather have an honest conversation early than a frustrated dealer later. If after your demo you decide it's not the right fit, we'll tell you so ourselves. And if you join and later need to leave, your data is yours — we don't hold it hostage.

Ready to see what BERNINA Commerce Connection looks like for your store?

Book a free 20-minute demo with a BERNINA specialist. We'll show you exactly how BCC works for a store like yours — no generic presentations, no pressure.



*May require add-on modules.