The Commerce Connection Online Store is your storefront. It comes with Classes & Education and Gift Cards built in — the only modules included at no extra charge.
Storefront + Classes + Gift Cards + AI Blog + API + More!
Every add-on has a flat monthly price. Add or remove any of them at any time. Online Chat is the only one that doesn't require the BCC bundle — the rest layer onto the Online Store.
Quick reference. Print this. Send it to your CFO.
| Module | Price | Setup | Notes |
|---|---|---|---|
| Commerce Connection Online StoreIncludes Classes, Gift Cards, AI Blog & Commerce API | $250/month | $500 one-time or $1,500 with Setup & Training | Storefront + Classes + Gift Cards + AI Blog + Commerce API in one subscription |
| ↪ Product Store with Full BERNINA Catalog | Included | — | In the Online Store. Complete BERNINA Catalog with automatic promotion updates and pricing changes when they happen. |
| ↪ Classes & Education | Included | — | Online registration + rosters → leads. Class Calendar and more! |
| ↪ Gift Cards | Included | — | Apple/Google Wallet ready. Unlimted Templates to create and use. |
| ↪ Customer Management | Included | — | Specialized platform that centralizes customer data and unifies sales and service departments. |
| ↪ AI Blog | Included | — | AI-assisted content authoring for your storefront blog. |
| ↪ 25+ widgets including google reviews and social media | Included | — | Easily showcase products, features, social media content, capture leads, and more without requiring custom web development. |
| ↪ Indition Commerce API | Included | — | Concepts, authentication, reading & writing data, scopes, rate limits, errors, security & auditing. |
| ↪ Product Reviews / Store Reviews | Included | — | Display authentic customer ratings on product pages while automatically sharing reviews across your platforms. |
| ↪ Product Layaway - Coming Q3 | Included | — | Full control which includes setting the minimum purchase amount, deposit percentage, eligible merchandise, and schedule duration. |
| Point of SalePer location, up to 3 terminalsIncludes Inventory Management | $200/month/location | $500 one-time or waived with $1,500 Setup & Training (Online Store) | Additional terminals: +$100/mo each+ Coupons - coming Q3 Includes Inventory Management with unlimited products, live inventory counts, vendor management, purchase orders, stock transfers, barcode scanning, and automated catalog synchronization. |
| Inventory Management standaloneWithout POS integration | $100/month/location | $200 one-time or waived with $1,500 Setup & Training (Online Store) | Without POS integration. Unlimited products, live inventory counts, vendor management, purchase orders, stock transfers, barcode scanning, and automated catalog synchronization. |
| Service & RepairWith POS integration · per location | $100/month/location | $200 one-time or waived with $1,500 Setup & Training (Online Store) | Unlimited technicians · SMS* status updates · unlimited technicians, work orders, customer lookup, time tracking, scheduling, SLA monitoring, loaner pool, customer updates |
| ↪ Service & Repair AI Assistant | $200/month/location | $400 one-time or waived with $1,500 Setup & Training (Online Store) | With POS integration and everything from Service & Repair + Built in AI assistant for diagnosing and repair assistance. |
| ↪ Service & Repair standalone | $150/month/location | $300 one-time or waived with $1,500 Setup & Training (Online Store) | Without POS integration. Unlimited technicians, work orders, customer lookup, time tracking, scheduling, SLA monitoring, loaner pool, customer updates. |
| Marketing Automation (CRA)Business · up to 5,000 contacts | $50/month | $100 one-time or waived with $1,500 Setup & Training (Online Store) | Email · SMS*· Web Forms · Contact List · A/B Testing · Unlimited Users |
| ↪ Marketing Automation Business AI Business · up to 5,000 contacts with AI integration | $80/month | $160 one-time or waived with $1,500 Setup & Training (Online Store) | 5,000 contacts · Phone/WebEx support · Advanced AI for email campaigns and SMS* messages. Web Forms · Contact List · A/B Testing · Unlimited Users |
| ↪ Marketing Automation Enterprise Enterprise · up to 10,000 contacts | $100/month | $200 one-time or waived with $1,500 Setup & Training (Online Store) | 10,000+ contacts · Phone/WebEx support · Web Forms · Contact List · A/B Testing · Unlimited Users |
| ↪ Marketing Automation Enterprise AI Enterprise · up to 10,000 contacts with AI Integration | $150/month | $300 one-time or waived with $1,500 Setup & Training (Online Store) | 10,000+ contacts · Phone/WebEx support · Advanced AI for campaigns · Web Forms · Contact List · A/B Testing · Unlimited Users |
| Online ChatDealer-managed | $50/month | $100 one-time or waived with $1,500 Setup & Training (Online Store) | Live chat on your storefront* |
| ↪ Online Chat - Live Agents with agents that work with BERNINA responding | $100/month | $200 one-time or waived with $1,500 Setup & Training (Online Store) | Indition agents respond on your behalf. Note: The total would be $150/month paired with base Online Chat . |
| ↪ Online Chat AI bot Integration with pre-trained AI integration on every item in product catalog | $100/month | $200 one-time or waived with $1,500 Setup & Training (Online Store) | The AI chat will be custom-trained on the product catalogs we manage for you—including all Bernina items—as well as any additional information, custom training data, and website details you provide. Note: Total would be $150/month paired with base Online Chat. |
| Rewards Program | $50/month | $100 one-time or waived with $1,500 Setup & Training (Online Store) | Incentivize customer loyalty by providing points, perks, or discounts that can be redeemed for future purchases or special benefits. Note: FREE when you purchase Online Store, POS, Service & Repair and Marketing Automation. |
Pricing is per month. Add the one-time setup fee on top for the first month.
One location, no POS yet, just sell online.
One location with POS, marketing, and a service desk.
2 locations with POS, marketing, service, chat with live agents.
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