What customers can do

Reviews that actually help people decide.

Before they buy, your customers want to hear from people just like them. The Product Reviews module gives them everything they need to rate, write, illustrate — and verify — their experience.

Five-star and attribute ratings

A familiar 5-star overall rating plus optional per-quality ratings — Quality, Durability, Ease of use, whatever fits your catalogue. Each on its own 5-star scale.

Quality
★★★★★
Durability
★★★★★
Ease of use
★★★★★

Photos & video

Customers can attach photos and even short videos to their reviews. Set per-review limits, approve media before it goes live, or auto-publish — your call.

+4

Verified Purchase badge

Every review tied to a completed order earns a Verified Purchase badge automatically — the trust signal shoppers look for. Reviews link to the exact SKU/variant the buyer purchased.

Verified PurchaseOrder #B-48291 · Apr 14

“Customers say” at a glance

The summary block gives shoppers everything in seconds: the average score, a one-line sentiment summary, a 5-to-1 star breakdown, and per-attribute averages when you use them.

5
78%
4
14%
3
5%
2
2%
1
1%
Storefront blocks

Five widgets. Drag, drop, done.

All five blocks live under the Product Reviews category in the BCC page editor. Add a block, configure its Properties, tweak Styling — colours, stars, sizes — all without writing code.

01

Product Reviews

The full reviews section

Average-rating summary with a star breakdown, the review list with sort & filter controls, photos and videos, and a “Load more” button. Visitors can mark a review Helpful or Report it.

Customer Reviews★★★★★ 4.9
4.9
Newest5 starsPhotos only
★★★★★
Best machine ever…Sarah M. · Verified Purchase
★★★★★
Smooth threading…John K. · Verified Purchase
02

Rating Badge

Compact stars + count

A small star rating and review count, ideal right under the product title. The count links down to the full reviews section.

BERNINA 770 QE
★★★★★
312 reviews
03

Featured Review

Spotlight one as a testimonial

Pin most-helpful, most-recent, highest-rated, or a specific review by ID. Hide the block automatically when there are no reviews yet.

“
★★★★★

Easiest BERNINA I’ve ever owned — the dealer support sealed it.

— Emma R., Verified Purchase
04

Customers Say

At-a-glance summary

Average score, sentiment line, the 5-to-1 breakdown, and per-attribute averages all in one compact block.

Customers say

“Easy to use and built to last.”

5★
4★
3★
05

Write a Review

The submission form

Adapts to your settings automatically — who may review, character limits, whether photos and videos are offered. Drop it on the page and it just works.

Write a review
★★★★★
Great machine
Tell us about your experience…
Submit review
You stay in control

The life of a review, under your rules.

Reviews are only as valuable as they are trustworthy — so every step from submission to publication is configurable. Decide who can review, hold or auto-publish, blacklist words, approve photos before they show, and respond publicly to anything that needs it.

1

Submit

Customer writes their review on the Write a Review block. Photos & video optional. Live character counter.

2

Auto-checks

Module checks who can review, length limits, blacklist words, external links — all per your settings.

3

Land in status

Pending Approved Rejected
4

You decide

Approve & publish, reject with a reason, or post a public store response. Approve photos & videos individually.

Every behaviour is a setting.

Who can review

Require sign-in, require a verified purchase, allow guests — any combination.

Length limits

Title cap, body cap, minimum characters — with a live counter on the form.

Blacklist words

Maintain a list — each word holds for moderation or blocks the review outright.

External links

Block, hold for moderation, or allow. Cuts most spam in one toggle.

Photos & video

Allow on/off, per-review caps, separate approval queue for media.

Auto-publish

On to fast-track clean reviews; off to hold everything for manual approval.

Ask · And you shall receive

Email a customer. Drop them on a review form.

The best reviews come from customers you nudge at the right moment. Send an invitation straight from the product’s Reviews tab — the link drops them onto a ready-to-go review form, even when you normally require verified purchase.

B
Your BERNINA dealerto you · 10:42 AM

How’s your BERNINA 770 QE working out?

Hi Sarah, hope you’re loving the new machine! Would you mind sharing a quick review? It helps other sewists make their decision — and takes about a minute.

Write your review →

One-time link · bypasses purchase check · expires in 7 days

01

Open the product’s Reviews tab

Inside Shop → Products, every item has a Reviews tab with average rating, the review list, and the request box.

02

Type the customer’s email

Drop in their address into “Ask a customer to review this product” and click Send request.

03

One-click review for them

The emailed link carries a one-time token. They land on a ready-to-go form — even with strict purchase verification on.

04

Track in the request history

The Send Review Request screen lists every invite: Sent · Opened · Review submitted — with timestamps.

Know what your customers think

Built-in reports — and a custom builder.

Seven ready-made views of your reviews, plus a custom builder so you can slice by date, rating, status, and verified purchases. Every report exports to CSV.

All Reviews

Every review, any status. The widest view.

Active by Product

Approved reviews grouped by product. Spot the catalogue winners.

All Approved

Only the reviews currently on the storefront.

All Rejected

Only the reviews you declined — with their reasons.

Positive Reviews

Approved reviews at or above your positive star threshold.

Negative Reviews

Approved reviews at or below the negative threshold — early warning for product issues.

Custom Report

Filter by date range, rating range, status, and verified purchases. Build the exact slice you need, then export.

Download CSV

What dealers ask us most

Will turning Product Reviews on affect my live storefront?

No. The module installs switched off and stays that way until you flip the master switch in Settings. Nothing renders on the storefront and the rest of the admin is hidden until then. Each BCC store keeps its own independent Product Reviews settings, so you can pilot on one store before rolling out to the others.

What’s a safe starter configuration?

Allow guests on, require purchase off (so you can build a base of reviews), publish-clean-automatically off for the first week or two so you can hand-moderate everything, approve photos & videos on, reject reviews with links, and a small blacklist for profanity. Once you trust the flow, flip auto-publish on.

What does the Verified Purchase badge actually verify?

The badge shows when a review is tied to a completed order of that product by the reviewer. Reviews are linked to both the product and the exact sub-product (SKU/variant) the buyer purchased, so a customer who bought the green colourway and reviews the green colourway gets verified — even on a multi-variant product.

How does the blacklist work versus the link policy?

The blacklist is a list of words you choose. Each word is set to either hold for moderation or block the review. The link policy is one global setting that handles any review containing a URL — allow, hold, or reject. Use block for clear profanity, and hold for words that can be legitimate (a competitor name, for example) so you can judge them in context.

Can I respond publicly to a critical review?

Yes — in the review’s detail screen there’s a Your response editor. Type your reply and click Post response, and it appears beneath the review on the storefront with a clear “Store response” label. A thoughtful public reply to a critical review often does more for trust than the review itself.

Where on the product page should I put each widget?

The conventional layout: a Rating Badge right under the product title, the Product Reviews block as the main reviews section further down the page, the Write a Review form directly below it, and optionally a Customers Say or Featured Review block near the top for the at-a-glance summary or testimonial.

Ready to see what BERNINA Commerce Connection looks like for your store?

Book a free 20-minute demo with a BERNINA specialist. We'll show you exactly how BCC works for a store like yours — no generic presentations, no pressure.



*May require add-on modules.