10 pts / $1
Purchase points
Every dollar spent online or at the counter earns points. Set the ratio yourself — and boost it for specific SKUs or categories.
How it works
Join. Earn. Redeem. Come back.
Customers sign up with an email address, earn points on the actions you configure, watch their balance grow in one wallet across POS and online, and redeem for rewards you’ve curated. Simple loop, deep customization.
1
Join
Customers sign up from your storefront, at checkout, or right at the counter. One email address gets them a wallet.
Instant signup bonus (you set the amount)2
Earn
Every purchase, review, referral, class attended, or milestone hit adds to their balance. The earning actions and their values are yours to configure.
Points multipliers, seasonal bonuses supported3
Redeem
Members spend points on the rewards you offer — discounts, free classes, free shipping, thread bundles, service credits, VIP experiences.
You control the catalog & point cost4
Come back
Tier progress, next-reward nudges, birthday bonuses, and expiry reminders bring them back. Retention becomes a loop.
Automated emails includedWays to earn
Every action can be a point.
Reward customers for buying, sure — but also for reviewing, referring friends, taking a class, or just showing up. Every earning rule is a toggle with a point value you set. Turn any of them on, off, or edit at any time.
150 pts
Product reviews
Reward customers for taking the time to leave a written review. Extra points for verified purchases or reviews with photos & video.
500 pts
Refer a friend
When a member sends a friend who makes their first purchase, both get points. Grow through the sewists your best customers already know.
200 pts
Sign-up bonus
Everyone starts with something. A welcome bonus makes the wallet feel real from day one — and gives them a reason to log back in.
2× pts
Birthday bonus
Double points all day on their birthday, plus a birthday reward automatically dropped in their wallet. A small gesture that lands big.
100 pts
Class attendance
Every class they attend adds points. Perfect for dealers who run a full education calendar — students become regulars.
25 pts
Social share
Share a product on social — points for a click, extra points if the click brings a buyer. Optional and rate-limited to keep it real.
You decide
Custom actions
Add your own earning rules — bring-in service appointment, machine trade-in, block-of-the-month enrollment, anything. If you can name it, you can point it.
Tiers
A ladder worth climbing.
Four default tiers — Bronze, Silver, Gold, Platinum — each with their own perks. Rename them, retheme them, adjust the thresholds, or add your own custom tier. The higher members climb, the more the perks compound.
Bronze
0 – 999 pts
- 1× points on all purchases
- Birthday reward
- Members-only email tips
The starter tier. Everyone begins here.
Silver
1,000 – 2,499 pts
- 1.25× points on purchases
- Free shipping on online orders
- Early class registration (24-hr window)
- Everything in Bronze
Rewards for the regulars.
Gold
2,500 – 4,999 pts
- 1.5× points on purchases
- One free class per quarter
- Priority machine service booking
- Members-only trunk show access
- Everything in Bronze
The sweet spot for engaged sewists.
Platinum
5,000+ pts
- 2× points on purchases
- Annual machine tune-up on us
- Private BERNINA rep events
- Concierge orders & sourcing
- Everything in Gold
Your VIP tier — treat ‘em like family.
Bronze
0Silver
1,000Gold
2,500YouPlatinum
5,000
0Silver
1,000Gold
2,500YouPlatinum
5,000
Redeem
Rewards that matter to sewists.
Not every loyalty program can hand out fabric credits or free class seats. BCC Rewards is built for sewing dealers — the redemption catalog is designed around what your customers actually want.
500 pts
$10 store credit
A cash-equivalent credit on their next purchase. Set the ratio yourself — the classic redemption.
1,500 pts
Free class seat
A complimentary seat in any regular class on your Classes calendar. Great for pulling students back through the door.
300 pts
Free shipping
Waive shipping on their next online order. Small point cost, big smile — especially on bulky fabric orders.
2,000 pts
Thread & notions bundle
A curated bundle from your top-selling notions. Choose what’s in each bundle and refresh the mix any time.
3,500 pts
Service & repair credit
Points toward a machine tune-up, cleaning, or repair. Turns a service visit into another reason to come in.
5,000 pts
VIP event access
A seat at your next trunk show, retreat, or BERNINA rep demo. Scarce, memorable, high-perceived-value.
1,000 pts
Donate to a cause
Members can convert points into a donation to a local sewing charity or quilt-for-good program. Feel-good, brand-positive.
Your call
Add your own reward
Anything you can offer, you can put in the catalog. Set the point cost, cap the redemptions per member, or make it seasonal — total flexibility.
Customization · Flexibility
Every knob, tuned to your dealership.
BCC Rewards ships with sensible defaults so you can turn it on today. But the real value is that every rule is a setting you can change — without waiting on Indition, without a support ticket, without code.
Rewards SettingsSave changes
Enable rewards programMaster switch for the storefront + POS
Points per dollarHow many points $1 earns
10Silver tier atThreshold to Silver
1,000 ptsBirthday bonusMultiplier all-day-birthday
2×Points expire afterOff to keep forever
12 moReferral bonusGiven to both parties
500 ptsConfigurable earning rules
Every action — purchase, review, referral, birthday, class, share — is a toggle with a point value you edit any time.
Movable tier thresholds
Slide Bronze/Silver/Gold/Platinum wherever they fit your customers’ behaviour. Rename or add tiers if the defaults aren’t your style.
Editable reward catalog
Add, remove, or seasonalize rewards. Cap redemptions per member, per week, or per lifetime — whatever protects the economics.
Rebrand the whole program
Program name, tier names, tier colors, badge icons — everything is themable to match your dealership. It’s your loyalty program, not ours.
Expiry & caps you control
Points can expire after 6 months, 12 months, never — your call. Same for daily earning caps if you want to guard against gaming.
The customer view
Members see their wallet, clearly.
A dedicated member dashboard shows balance, tier progress, points history, available rewards, and the next milestone. Same wallet whether they buy online or walk into the store.
bernina-dealer.com / rewards
YOUR BALANCE
2,480pts
Gold member · 520 pts to Platinum
Redeem points →
READY TO REDEEM
$10 store credit500 pts
Free class seat1,500 pts
VIP trunk show5,000 pts — need 2,520 more
RECENT ACTIVITY
- Purchase: BERNINA 770 QEApr 14 · Order #B-48291+ 2,490
- Review with photoApr 16 · BERNINA 770 QE+ 200
- Referral: Emma R.Apr 22 · First purchase+ 500
- Redeemed: Free shippingApr 24 · Order #B-49102– 300
The dealer view
Know what the program is doing for you.
Every action your rewards program drives is measurable. Members, redemptions, points issued, points redeemed, revenue attributed to rewards. Watch the loop tighten in real time.
POINTS ISSUED VS REDEEMEDHealthy loop — you’re redeeming faster than issuing.
IssuedRedeemed
Jan
Feb
Mar
Apr
May
Jun
Every report exports to CSV. Slice by tier, member, or reward type.
Frequently Asked Questions
How long does it take to launch a rewards program?
You can turn it on today with the defaults (10 pts per $1, four tiers, a starter reward catalog) and be live within an hour. Most dealers spend another week or two customizing — picking their earning rules, tuning tier thresholds, filling the catalog with dealer-specific rewards. Both work. The engine is the same either way.
Does the program run across POS and online, or just online?
One wallet across both. A customer who buys a machine at the counter earns points that show up on their online account the moment the sale posts. Same for redemptions — a member can spend rewards points online or at the register. That’s the whole reason it’s native to BCC and not a third-party bolt-on.
How much control do I actually have over the rules?
Full. Every earning action is a toggle with an editable point value. Every tier threshold is a number you can move. Every reward in the catalog is one you added, priced, and capped. You can also rename the program, retheme the badges, add custom tiers, seasonal multipliers, and rules like “double points on class enrollments in July” without any code.
Can I add my own reward that isn’t in the default catalog?
Yes — the catalog is fully editable. Name the reward, set its point cost, upload an image, set a redemption cap if you want, and it’s live for members. Popular custom rewards from our dealer network: rotary cutter blades bundle, one-hour private lesson, embroidery hoop set, quilt binding service, and dealer-branded totes.
How do customers sign up?
Three paths: (1) from your storefront — a “Join Rewards” block on any page opens a one-field email signup, (2) at checkout — a small “Earn 200 pts on this order” nudge lets them opt in with the same email they’re paying with, (3) at the counter — POS has a “Add to Rewards” button. Any of the three creates the wallet instantly.
Do members get a dashboard, or is it all admin-side?
Members get a full self-service dashboard: current balance, tier and progress to next, points history (every earn and every spend, dated), available rewards, upcoming tier perks, and referral link. It’s the second-most-visited page on most dealer storefronts once the program is running.
What analytics come with the program?
Active members, points issued, points redeemed, points-driven revenue, repeat purchase rate, top rewards, top earning actions, tier distribution, and a members list with balances. Every view exports to CSV. Slice by tier, member, or reward type. If you’re running the Marketing Automation module, you can also segment audiences by rewards behaviour for targeted campaigns.
