Machine interest, demo requests, financing inquiries, class registrations — every lead recorded automatically.
Your team works from a real pipeline, not spreadsheets and Post-its scattered across the showroom.
Online browsing, event signups, support interactions, communication history — on a single customer card.
They research machines online, attend classes, compare features, request demos, and ask questions before making a purchase. Commerce Connection helps your dealership capture those opportunities and manage every step of the sales process.
From first inquiry to final purchase, your team can track customer interest, schedule follow-ups, and keep potential buyers engaged — without spreadsheets, sticky notes, or disconnected systems.
Track customer interest across machines, accessories, embroidery products, and financing inquiries. Give your sales team visibility into who’s actively researching products so they can follow up at the right time.
Automatically capture leads from event registrations, in-store classes, demo requests, and online forms. Assign follow-ups to staff members and keep every opportunity moving forward.
See when customers leave products in their cart or browse high-interest machines without completing a purchase. Reach out with personalized follow-ups, financing options, or in-store appointments.
Track where each customer is in the buying journey — from initial inquiry to quote, demo, financing, and final sale. Commerce Connection helps your team prioritize high-value opportunities and reduce missed follow-ups.
See online browsing behavior, event participation, product interest, support interactions, and communication history from one centralized dashboard.
These aren’t generic SaaS funnels. They’re the real paths your customers take — and the Lead Management module is built around them.
Lead Management is for prospective customers actively considering a purchase: machine inquiries, demo requests, financing applications, abandoned carts, class registrations. CRM is for existing customers and the ongoing relationship: purchase history, service reminders, loyalty programs, email marketing, repeat-purchase tracking. Both modules share the same customer record so a prospect becomes a customer without a data hand-off.
Every entry point on the BCC platform: web forms (contact, demo requests, financing applications), class and event registrations, in-store walk-ins logged by staff, abandoned carts, product page browsing behavior, and inbound chat conversations. Leads from outside BCC — trade shows, paid ads, partner referrals — can be imported in bulk or via API.
When a customer leaves products in their cart, BCC captures the snapshot — what was in the cart, browsing path, contact info if available. Sales staff get a real-time alert on high-value carts ($1K+). Automated email sequences trigger on a configurable delay (default: 1 hour, 24 hours, 3 days) with personalized product reminders and financing prompts. On really hot leads, a salesperson can intervene with a phone call or an in-store appointment offer.
Import them. Drop a CSV from your trade-show scanner. Tag leads with the source so you can later compare which channels actually generate sales — not just clicks.
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