Your customer list, order history, and class registrations flow directly into CRA. No third-party integration to set up, no export/import, no stale data.
Set the rules once. Triggers fire on customer behavior, life events, and buying signals — sending the right message exactly when a customer is ready to buy.
Unlike platforms that bolt SMS on as a paid add-on, CRA runs both from a single dashboard, one contact list, one bill. Ideal for class reminders and flash sales.
Segment by machine model, class attendance, purchase history, or any custom attribute. Send the embroidery launch only to customers who own an embroidery machine.
From the first ad impression to the post-purchase follow-up, CRA orchestrates the right message at the right moment — based on what your customer is actually doing.
• Ad campaigns that auto-adjust
• Web forms & landing pages
• Welcome series on signup
• Product-view triggers
• Wishlist & category interest
• Class registration nudges
• Abandoned-cart sequences
• Targeted discount codes
• SMS day-of reminders
• Review & rating requests
• Accessory cross-sell
• Class & event enrollment
Everything below is included on every paid plan — no “upgrade to unlock” for the features you actually need.
Photos, text, buttons, social icons — placed where you want them. Or drop into the HTML editor and write your own.
Pre-built themes, basic layouts, and message-specific templates. All mobile-ready so they look right on every device.
Pick a percentage of your list to test against, let CRA pick the winner, then send the winning variant to the rest. No spreadsheet needed.
First name in the subject line, last machine purchased in the body, next class in the CTA — all auto-filled per recipient.
Schedule any campaign down to the minute, or hand off scheduling to a trigger. Both go through the same approvals and reporting.
Build branded forms for lead capture, event signup, or class registration. Push every submission directly into your CRA segments.
Opens, clicks, conversions, revenue per campaign. Real numbers tied back to your BERNINA store orders — not just “email metrics.”
BERNINA product releases and promotions ship to your account every month — pre-built and ready. Customize, click send.
Every CRA plan includes a drag-and-drop builder for forms, sweepstakes-style contests, and customer surveys — all wired into the same segments, triggers, and reports as your campaigns.
Build lead-capture forms, contact forms, newsletter signup, class registration — all without code. Drag fields in, customize what’s required, set what happens on submit. Every submission flows directly into your CRA segments and triggers.
“Win a BERNINA 770 QE” sweepstakes. Accessory giveaways. Holiday raffles. Every contest is a branded entry page, every entry becomes a CRA contact, and every winner is one CSV export away.
Enter once for a chance to win. We’ll draw a winner on May 31 and email everyone with the result.
Post-class feedback, instructor evaluation, machine-purchase satisfaction, service-appointment follow-up. Every response feeds the customer record and surfaces in CRA reports — not in a separate analytics tool.
Revenue per campaign, tied back to BERNINA store orders. Know which emails turned into machines, classes, and accessories — not just opens and clicks.
Drag-and-drop builder, mobile-ready templates, segments already populated from your store data, and BERNINA campaigns that ship pre-built monthly.
SMS + email from one place. Schedule day-of class reminders, flash sale notices, and service-ready pickup alerts — all triggered by the right event.
Flat dealer pricing on every plan. No surprise overage fees for unsubscribed contacts. No “upgrade required” for the features you already need.
Both plans include the BERNINA store connection, full automation, segmentation, A/B testing, reporting, and Email + SMS in one platform. You only pay for volume.
For growing dealerships.
Best for dealers running their own campaigns alongside the storefront.
Get Started TodayFor multi-location dealers and larger lists.
Best for multi-location dealers and dealers with large customer lists.
Get Started TodayBoth plans start with a 14-day free trial — no credit card required. Pricing applies to Email-only plans; Email + SMS add-on starts at $30/mo and includes SMS, MMS, and RCS messaging.
Mailchimp and Constant Contact are built for every type of business — restaurants, law firms, dentists. Indition CRA is built specifically for the BERNINA dealer network and runs on the same platform as BERNINA of America's own store. That means your email marketing connects natively to your BERNINA Commerce Connection store, your customer purchase data, and your class registrations — with no third-party integration needed. You get a purpose-built tool instead of a generic one.
Indition CRA offers a full 14-day free trial with no credit card required. You can explore every feature, build campaigns, and connect your store before spending a single dollar. By comparison, Mailchimp's current free plan is limited to just 250 contacts with no automation capabilities whatsoever — it's essentially a read-only demo at this point. Constant Contact has no free plan at all and requires payment from day one. With CRA, you try it, see the value, and upgrade on your own terms.
Indition CRA supports both email and SMS marketing from a single platform. This is particularly valuable for dealers who want to send day-of class reminders, flash sale alerts, or event notifications via text. With Mailchimp, SMS is a completely separate paid add-on on top of your monthly plan cost. With Constant Contact, SMS is an add-on starting at $10/month extra. Having both channels in one place means one dashboard, one contact list, and one bill.
Yes — and this is the most compelling reason for BCC dealers to use CRA. Because both tools are built on the Indition platform, your store data flows directly into your marketing without any export/import setup. Your customer list, order history, and class registrations are all available as targeting criteria for your campaigns. This is something Mailchimp and Constant Contact simply cannot offer — they have no awareness of your BERNINA store, your products, or your local customer activity. You'd have to manually export customer lists and import them, losing real-time accuracy in the process.
Indition CRA for BERNINA dealers is supported by the Tagrem team — the same people who support your BERNINA Commerce Connection store. That means you're not calling a generic Mailchimp help line staffed by someone who has never heard of a BERNINA dealer. Your support team understands your business, your platform, and how CRA fits into your existing setup. Mailchimp and Constant Contact offer general customer support, but neither has any dealer-specific knowledge or BERNINA context.
Yes — and this is one of CRA's biggest advantages. Because Indition CRA connects directly to your BERNINA Commerce Connection store, it can pull real customer data — what machines they own, what classes they've attended, what accessories they've purchased — and let you build precise audience segments around those attributes. You could send an embroidery software promotion only to customers who bought an embroidery machine, or invite past class attendees to a follow-up workshop.
CRA stands for Customer Relationship Automation — and it's a platform that includes drag-and-drop email and SMS campaign tools, trigger automation, full customer segmentation, and custom web forms with landing pages, A/B subject line testing, and much more. For BERNINA dealers, it's a complete marketing engine that works alongside your Commerce Connection store — not a separate tool you have to manage independently.
No. You will get emails, SMS, automation tools, custom forms, and even landing pages that are all in one place with Indition CRA.
No. BERNINA product releases and promotions are already built in—you and updated monthly per BERNINA. All you need to do is customize and send. It's that easy!
No credit card. No commitment. See exactly what it can do for your dealership before you spend a dollar.
Free for 14 days. Cancel anytime.
Thank you for signing up for Indition Forms!
Please wait while your account is created. This may take anywhere from 15 to 90 seconds. Once successfully created, we will redirect you to your new account.
