The widget drops onto your BCC storefront with a single switch in admin. Brand it, position it, set per-page rules. No developer work needed.
iOS and Android apps, with push notifications. Your service writer can answer between customers; you can answer from your car on a Saturday morning.
Visitor list with location, browsing path, and current page. Spot a high-value lead lingering on the 770 QE? Open the chat first.
Don’t want to staff chat yourself? Switch on Live Agent and Indition’s agents handle every conversation — with the BERNINA product knowledge already loaded.
Everything below is included in both plans. The Live Agent plan adds Indition agents on top.
Set colors, header image, position, and per-page rules. The widget reads as part of your storefront, not a third-party plug-in.
One screen for every open conversation. Filter, search, transfer, tag, mark resolved. Your team learns it in an afternoon.
Build a library of pre-written answers for the questions you answer every day. Insert in two taps; personalize before sending.
Live visitor list with location, current page, time on site, and referral. Click a visitor to start the conversation yourself.
Every conversation is archived and searchable. Pull up the last six months of chats with a returning customer in one click.
Customers can send photos of a needle bar or a stuck bobbin. You can send model PDFs, supplies lists, or service receipts back.
When your team is away, the widget automatically switches to lead collection mode. Capture name, email, phone number, and message so no visitor leaves without a follow-up path.
iOS and Android. Push notifications for every new chat. Reply from the bench, the floor, or the car — the conversation stays in sync.
If your floor is too busy to chat, or you don’t want chat to be one more thing your service writer has to watch, hand it to Indition’s live agents.
Run chat yourself with your team, or hand the live answering off to trained Indition agents who know BERNINA machines, accessories, and features.
Your team responds, your way.
Best for shops with floor staff or a service writer who can pick up a chat alongside their other work.
Trained BERNINA agents from Indition, on your bench.
Best for shops without dedicated chat coverage — or for any dealer who wants every visitor question answered the moment it’s asked.
Both plans bill monthly. Cancel any time. Annual pricing available on request.
Dealer Managed ($50/mo) is the chat platform — widget, dashboard, mobile apps, visitor tracking, transcripts. Your team picks up every conversation. Live Agent ($150/mo) is everything in Dealer Managed plus Indition’s trained BERNINA agents answering on your behalf. Shop-specific questions (stock, class schedule, service status) still route to your team via escalation rules you define.
If you’re already on BCC, the chat widget switches on in admin. Most dealers are live within an hour: configure colors and welcome message, set per-page visibility, install the mobile apps for your team, and you’re taking chats. No code, no developer call.
Yes — set colors, header image, welcome message, agent avatar, position (left or right), and which pages it shows up on. The widget reads as part of your storefront, not a third-party plug-in.
The agents are trained on the full BERNINA product line — machines, accessories, embroidery modules, software, and feature differences across model tiers. They handle pre-purchase questions, “which machine is right for me,” accessory compatibility, and general support. Shop-specific items — stock on the floor, class schedule, service ticket status — route to your team via escalation rules you control.
No — iOS and Android apps with push notifications. Your service writer can answer chats from the floor between customers; you can answer from your car on a Saturday morning. Conversations sync across desktop and mobile in real time.
Inside your BCC instance, alongside the rest of your customer data. Transcripts are searchable from the dashboard, exportable to CSV, and can be pushed to your CRM (HubSpot, etc.) automatically via integration. Files shared in chat are stored in BCC’s asset library with the same access controls as the rest of your store.
Yes — you can switch between plans any time. Every dealer we’ve talked to is on a different mix: some staff chat themselves M–F and switch to Live Agent on weekends, some use Live Agent full-time and skip dashboard entirely. Same widget, same transcripts, same visitor data — just a different team picking up the conversation.
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